By Dieter Rams - German Industrial Designer / the man behind the Braun.
Back in the early 80’s he made these ten design commandments expressing what he believes in making good design.
Back in the early 80’s he made these ten design commandments expressing what he believes in making good design.
- Good design is innovative
- Good design makes a product useful
- Good design is aesthetic
- Good design helps a product to be understood
- Good design is unobtrusive
- Good design is honest
- Good design is durable
- Good design is thorough to the last detail
- Good design is concerned with the environment
- Good design is as little design as possible
btw, as I know the 2010 Undercover collection is inspired by Dieter Rams.
